Print Advertising: Business Card, Brochure, or Billboard

Print Advertising: Business Card,
Brochure, or Billboard

Printing is expensive and final. This is where pixel perfect productions count. Images and copy need individual treatments to assure proper reproduction. Colour correction, blemish repair, and object removal are just a few of the things that can be done to improve the final result of your work. Supplying art to match the press/publications specs by using the proper file types, bleeds and margins, fonts, colours, and size guarantees optimum reproduction. Specializing in brochures, catalogues, print advertisements of all kinds from newspaper to magazine spreads, transit ads, menus, business cards and stationary design.

Quality Business Cards Make a Great First Impression!

Business cards are a great way to promote yourself in the physical world. Cards can be produced at great prices these days so just makes sense to have them professionally designed to take advantage of this key marketing tool. Business cards are traditionally a 2″ x 3.5″ rectangle but that doesn’t mean you can’t deviate from that size and shape. With modern printing and cutting techniques, virtually any size and shape can be used for your business cards. Die cut cards are particularly popular. Some opt for a traditional rectangle, but with rounded corners or some kind of cutout shape within the card. Folded cards are yet another option. You can choose to have the fold along the long or short side of the card. Basically whatever you need your card to do, it can be done. With proper planning your cards can be well designed both graphically and functionally.

What is the Purpose of a Brochure?

Brochures are designed and used as a marketing tool to advertise services or products;
as an information providing tool to inform people about specific things your business does in the form of text and images. When you design a brochure to sell or explain your products or services, you must remember that this brochure is going to “talk on your behalf” about your services or products that you offer. It is extremely important to make sure that your brochure gets the correct message across, is clear and, most important of all, sells or explains your product or service – which is your ultimate goal.

Designing a Great Billboard Ad?

Keep it simple. That is key and cannot be overstated. These billboards can attract pedestrians and drivers not only because they are large but also due to the variety of designs that can be achieved with such a large canvas. No doubt, billboards are one of the best ways of reaching a large number of people in your area. Designing a billboard is quite challenging not to mention its size, there are lots of things that one needs to keep in mind while designing large print ads. Unlike business cards or logos, designing for billboards requires more creativity and great ideas in order to attract the attention of the people and make an effective advertisement.

 

 

Advertising and Graphic Design

Strong, strategic advertising, whether in newspapers, or in magazines, must grab the audience’s attention, speak in their language, quickly communicate an unforgettable and meaningful message, and inspire them to take action. That’s quite a trick, given the amount of clutter and super saturation of messages already out there. But it can be done!

Product Pixel creates highly effective magazine ads that are creatively compelling, perfectly targeted and demand response. The secret is that every project is built on a solid framework of sound strategic thinking. Without the right messaging, creativity will not be enough to get your product sold! So we begin every project with a strategic worksheet that identifies the right target audience, defines the best reasons to buy, and outlines the message platform for the ad. That’s the kind of marketing groundwork that assures success even before the creative talents are applied.

Benefits of a Professionally Designed Ad:

  • Create awareness for your product or service.
  • Makes the best first impression.
  • Create an effective call to action for increased ROI.
  • Attracts your target audience.
  • Help distinguish you from the competition.

Print advertising is not inexpensive. But powerful thinking, innovative strategies and outside-the-box creativity make them effective. That translates to more bottom-line sales for each marketing dollar you spend. The fact is, in creativity and impact, your ads can rival those produced at downtown Toronto Agencies and at a fraction of the agency fee. Working with clients whose budgets require them to out-think their competition is a specialty. Product Pixel also do great work in the preliminary marketing essential – corporate identity and branding

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