Venetian Concrete: Industrial Flooring

After decades in the industry, a successful company was growing into a new sector and needed to make a bold new impression. A full rebrand of the name, image, colours, and logo were performed. A deep logo development project provided valuable insights into competition, imagery, name perception, and colour. The website and business cards were essential to kick off. Other marketing materials are to follow, including; Flyer, brochure (print and online), uniforms.

Business Card Front

Business Card Back

Triple-Thick Cards

Logo Development case study: Icon R&D

Fonts R&D

Logo Concepts

Logo Options

Tag Line R&D

Colour Concepts

Proportions and Balance

Final Colour

Final Design